Editor’s Note
Movies and Coffee are a great combination. And, when creativity joins the combo, may be, that’s how genius writers like Prerna Kumari are born!
Today we have Prerna Kumari, a technical writer and expert in DITA, Oxygen XML and content writing.
In just 233 words, Prerna shares:
- Her daily routine
- Choosing to be fearless
- Role as a writer
Please enjoy reading Prerna’s take on Content Marketing in her own words
Thank you, Prerna!
Let’s get started!
“What’s your work routine like?“
On most days, we start our day with a scrum call, ensuring every project is aligned and progressing in the right direction.
Setting up review meetings and working towards bringing the best for our customers is the goal we work every day for.
In fact, on a daily basis there is a discussion on features and overall improvement. Exciting tech talks and in general technology also take place as a large part of our breaks.
“If you could go back in time and advice yourself when you first began this job, what would you say to yourself?”
Don’t be too scared of being judged, I came from a different background and that put me into a zone where I was fear of being judged for not knowing some tools, or technical accuracy in content.
The idea is to give time and one day it will flow naturally, almost surreal and unreal, emphasizing the importance of learning and progressing through each step, stating that things unfold naturally.
“What do you believe is the deeper purpose of content marketing/ digital marketing beyond driving sales?”
Your company is a brand already.
Your company’s primary goal is to consistently enhance its brand by providing exceptional customer service, with content serving as a crucial bridge between the organization and its customers.
“Your piece of advice for the people interested in your profession”
This is not writing, but rather writing about products and technology, requiring strong conviction.
Your profession should clearly outline your intent, expectations, and aspirations, as you are the background manager, not a developer, but rather directing developed products.
But you are crucial and very important, you are a show stopper and also you run it.
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