Finding real content writing jobs shouldn’t feel like scrolling through a never-ending list of vague freelance gigs, unpaid internships, and “exposure” offers.
If you’re serious about earning from your writing skills, you need better filters, not just more job boards. You need to know where to look, what roles fit your skillset, and how to position yourself for real opportunities.
Whether you’re new to writing or already freelancing full-time, this guide will show you how content writing jobs really work, what roles companies are hiring for, and how to land consistent, well-paying work.
- Who Hires Content Writers, and Why?
- Types of Content Writing Jobs You Can Apply For
- Where to Find Real Content Writing Jobs
- What Hiring Managers Look For in Content Writers
- How to Pitch as a Freelance Content Writer
- What to Avoid in Your Job Search
- Content Writing Pay Expectations
- What The Content Writing Craft Can Help With
- That’s A Wrap!
- Where Do You Want to Go Next?
Who Hires Content Writers, and Why?
Content writers are hired by businesses that want to:
- Rank higher on Google
- Educate or engage their customers
- Drive traffic to their websites
- Sell more products or services
These include:
- Digital marketing agencies
- SaaS companies
- E-commerce brands
- Publishers
- B2B service providers
- Content writing agencies hiring for client work
And that’s just the beginning.
Writers are needed for blog posts, product descriptions, landing pages, newsletters, help center docs, case studies, and more.
Whether you’re looking for freelance content writing jobs or a remote content writer position, the demand is consistent, especially for writers who can deliver useful, clean, and well-targeted writing.
Types of Content Writing Jobs You Can Apply For
If you only think of “blogging†when you hear content writing, you’re missing out.
Here’s a breakdown of actual job types:
1. Web Content Writer Jobs
These involve writing content for homepages, service pages, about pages, etc. It’s more structured, brand-driven writing.
2. SEO Content Writing Jobs
This is writing blog posts or articles designed to rank on search engines. You’ll be expected to know basic SEO writing practices.
3. Copywriting Roles
Think landing pages, sales pages, ad copy, anywhere that content is meant to convert.
4. Technical Writing Jobs
These roles focus on documentation, how-to guides, and tutorials. Ideal if you’re detail-oriented and like process-based writing.
5. Freelance Content Writing Jobs
Project-based work that might come from agencies, brands, or publications. Can be one-off gigs or ongoing contracts.
6. Remote Content Writer Jobs
Full-time or part-time roles where you work from home or anywhere else. These positions are often listed as “remote content writer,†“web content writing jobs from home,†or “remote content writer jobs.â€
7. Content Author Jobs
This is a slightly more formal title, often used in publishing, SaaS, or corporate environments.
Where to Find Real Content Writing Jobs
Skip the clutter. These are the platforms where content writer hiring actually happens.
✅ For Full-Time or Remote Jobs
- We Work Remotely (weworkremotely.com)
- Remotive (remotive.io)
- Content Writing Jobs (contentwritingjobs.com)
- ProBlogger Jobs (problogger.com/jobs)
- Working Nomads (workingnomads.co)
✅ For Freelance Gigs
- ClearVoice (clearvoice.com)
- Skyword (skyword.com)
- Scripted (scripted.com)
- nDash (ndash.com)
- Upwork (upwork.com)
- PeoplePerHour (peopleperhour.com)
✅ For Agency or Long-Term Contract Work
- Follow agencies on LinkedIn that post “hiring content writers†updates
- Search terms like “content writer openings†or “freelance content writer needed†on Twitter and Reddit
- Join Facebook groups for freelance writers or content writing work from home leads
Tip: Don’t just look for jobs. Look for businesses that consistently publish content. Then pitch directly. Agencies, SaaS companies, and niche blogs are great places to start.
What Hiring Managers Look For in Content Writers
(Heading Variations: What Recruiters Want from Writers • How to Stand Out in Writer Applications • What Makes You Hireable as a Writer?)
No matter the title, content writer position, freelance content writer jobs, or website content writer jobs, most hiring managers are looking for the same things:
- Writing samples that match the type of content they need
- A clear, well-structured portfolio or writer site
- Reliability and ability to meet deadlines
- Some knowledge of SEO, even if it’s basic
- Ability to follow briefs and adapt tone/style
If you’re applying to a content writing vacancy at a larger agency or brand, they may also look for:
- CMS experience (like WordPress)
- Collaboration with designers or editors
- Analytics knowledge (to track post performance)
Did you know?
Over 73% of companies actively outsource some or all of their content writing (Source: Content Marketing Institute – contentmarketinginstitute.com). That means freelance content writing jobs are more common than you might think.
How to Pitch as a Freelance Content Writer
If you’re applying to freelance content writer jobs or responding to cold calls for “freelance content writer needed,” your pitch is everything.
Keep it short, relevant, and personalized. Include:
- A quick sentence on who you are
- A note on why you’re a fit for that specific role
- 2–3 links to relevant writing samples (don’t send a Google Drive folder of everything you’ve ever written)
Here’s an example:
Hi [Name],
I’m a freelance content writer with 3+ years of experience writing SEO blog posts for [industry]. I saw you’re looking for a writer to cover [topic].
I’ve written similar articles here: [link], [link], [link].
If it helps, I’m also comfortable using WordPress and optimizing for basic on-page SEO.
Would love to hear more about what you’re looking for.
What to Avoid in Your Job Search
(Heading Variations: Red Flags in Writing Jobs • Avoid These Writing Gigs • Writing Job Scams to Watch For)
There are tons of listings that look like content writer jobs but aren’t worth your time. Watch out for:
- “Revenue share†only gigs: You don’t get paid unless the post performs
- Unpaid “testsâ€: Writing samples are fine, but don’t write a full article without a clear agreement
- Very low rates: If a site offers $5 for 1000 words, move on
- Gigs with zero info about the company: Transparency matters
If you’re looking for legit content writing jobs online, start with known platforms or referrals. Trust your gut.
Content Writing Pay Expectations
(Heading Variations: What Do Content Writing Jobs Pay? • How Much Should You Charge as a Writer? • What Writers Get Paid Today)
Here’s a rough idea of what you might earn based on the type of work:
- Entry-level freelance gigs: $0.03–$0.10 per word
- Mid-tier clients/agencies: $100–$250 per blog post (1,000–1,500 words)
- Specialized freelance writers (SaaS, finance, health): $300–$800+ per post
- Full-time content writing jobs: $40,000–$75,000 annually (remote or in-house)
Rates vary depending on your experience, niche, and ability to prove results.
What The Content Writing Craft Can Help With
The Content Writing Craft shares advice like this so you can skip the confusion and get hired faster. Whether you’re sending your first pitch or trying to land a better-paying client, you’ll find tips, breakdowns, and writing strategies that actually make a difference.
Writers don’t need more fluff, they need clarity. That’s what we focus on.
That’s A Wrap!
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