Top 10 Landing Page Builders for Copywriters

Creating high-converting landing pages is an interesting task. At the same time, it can a quite overwhelming.

There are going to be days when you never really want to pour out all your creativity to build landing pages. This is when you’ll need the right tools.

Tools, I mean are reliable landing page builders that can do it all for you, without manual operations.

So, here we go!

Check out the best 10 landing page builders you’ll need for your websites:

1. Unbounce

Best for: Copywriters seeking advanced A/B testing capabilities

Unbounce stands out as a powerhouse for copywriters who love to optimize their content through rigorous testing.

This platform offers a user-friendly drag-and-drop interface, coupled with a wide array of customizable templates.

What sets Unbounce apart is its robust A/B testing features, allowing you to experiment with different copy variations to maximize conversion rates.

The platform also integrates seamlessly with popular marketing tools, making it a versatile choice for copywriters working across various campaigns.

Pros:

• Advanced A/B testing capabilities
• Extensive template library
• Smart Traffic feature for AI-powered optimization
• Robust integration options
• Mobile-responsive designs

Cons:

• Steeper learning curve for beginners
• Higher price point compared to some competitors
• Limited free plan options

Pricing:

Starts at $90/month for the Launch plan, with a 14-day free trial available.

2. Leadpages

Best for: Budget-conscious copywriters needing quick and easy page creation

Leadpages is a go-to solution for copywriters who need to create landing pages quickly without breaking the bank.

Its intuitive interface and straightforward design tools make it accessible even for those with minimal technical skills.

Leadpages offers a good balance of functionality and simplicity, with features like built-in payment processing and lead generation tools.

While it may not have all the bells and whistles of more advanced platforms, it excels in providing a streamlined experience for creating effective landing pages.

Pros:

• User-friendly interface
• Affordable pricing options
• Built-in analytics and conversion guidance
• Integrated payment processing
• Mobile-responsive templates

Cons:

• Limited advanced customization options
• Fewer integrations compared to some competitors
• A/B testing only available on higher-tier plans

Pricing:

Starts at $37/month for the Standard plan, with a 14-day free trial available.

3. Instapage

Best for: Copywriters focused on creating personalized landing page experiences

Instapage shines when it comes to creating personalized landing pages at scale. Its Instablocks feature allows copywriters to save and reuse custom page sections, streamlining the creation process for multiple campaigns.

The platform’s advanced personalization options enable you to tailor content based on visitor attributes, ensuring your copy resonates with specific audience segments.

With its emphasis on team collaboration and workflow management, Instapage is particularly well-suited for copywriters working in larger marketing teams.

Pros:

• Advanced personalization capabilities
• Robust collaboration features
• Heatmaps and analytics for optimization
• Extensive integration options
• High-quality, professional templates

Cons:

• Higher price point
• Can be complex for beginners
• Limited traffic on lower-tier plans

Pricing:

Starts at $299/month for the Building plan, with custom pricing for enterprise solutions.

4. ClickFunnels

Best for: Copywriters creating comprehensive sales funnels

ClickFunnels is more than just a landing page builder; it’s a complete sales funnel solution.

For copywriters involved in crafting entire customer journeys, ClickFunnels offers the tools to create cohesive, multi-step funnels. Its strength lies in its ability to guide visitors through a series of pages, each optimized for conversion.

The platform includes features like email autoresponders and payment gateways, making it a one-stop-shop for copywriters handling full-funnel marketing campaigns.

Pros:

• Comprehensive funnel-building capabilities
• Built-in email marketing tools
• Extensive template library for various funnel types
• Easy-to-use page editor
• Integrated payment processing

Cons:

• Can be overwhelming for simple landing page needs
• Higher learning curve for complex funnels
• Relatively expensive compared to basic landing page builders

Pricing:

Starts at $97/month for the Basic plan, with a 14-day free trial available.

5. Landingi

Best for: Copywriters seeking a balance of features and affordability

Landingi positions itself as a happy medium between functionality and cost-effectiveness.

It offers a robust set of features including A/B testing, custom HTML/CSS editing, and a library of over 300 templates.

What makes Landingi particularly appealing to copywriters is its focus on creating conversion-oriented pages without the need for technical expertise.

The platform also provides helpful lead generation tools and integrations with popular CRM and email marketing services.

Pros:

• Affordable pricing tiers
• Large template library
• User-friendly interface
• Decent A/B testing capabilities
• Good integration options

Cons:

• Limited advanced features compared to premium options
• Customer support can be slow at times
• Some users report occasional glitches

Pricing:

Starts at $29/month for the Core plan, with a 14-day free trial available.

6. Elementor

Best for: WordPress-savvy copywriters looking for flexibility and control

Elementor stands out as a powerful WordPress page builder that offers extensive customization options for copywriters comfortable with the WordPress ecosystem.

While primarily known as a general website builder, Elementor excels in creating high-converting landing pages.

Its live, front-end editor allows for real-time design changes, making it easy to perfect your copy layout.

With a vast library of widgets and third-party integrations, Elementor provides the flexibility to create unique, conversion-focused pages.

Pros:

• Highly customizable with no coding required
• Extensive widget library and third-party integrations
• Cost-effective for WordPress users
• Regular updates and strong community support
• Responsive design controls

Cons:

• Requires a WordPress site to use
• Can slow down site speed if overloaded with features
• Learning curve for utilizing all features effectively

Pricing:

Free version available, Pro version starts at $49/year.

7. GetResponse

Best for: Copywriters needing an all-in-one marketing solution

GetResponse offers more than just landing page-building capabilities; it’s a comprehensive marketing platform.

For copywriters involved in broader digital marketing efforts, GetResponse provides tools for email marketing, webinars, and automation alongside its landing page builder.

The platform’s strength lies in its ability to create cohesive marketing campaigns where landing pages seamlessly integrate with other marketing activities.

This makes it an excellent choice for copywriters who want to ensure consistency across various touchpoints.

Pros:

• All-in-one marketing platform
• Easy-to-use landing page builder
• Integration with email marketing and webinar tools
• Robust automation features
• Good selection of responsive templates

Cons:

• Landing page builder not as advanced as specialized tools
• Can be overwhelming if you only need landing pages
• Higher-tier plans needed for advanced features

Pricing:

Starts at $15/month for the Basic plan, with a 30-day free trial available.

8. Wix

Best for: Copywriters new to landing page design seeking an intuitive platform

Wix is renowned for its user-friendly website builder, but it also offers robust tools for creating effective landing pages.

For copywriters who prioritize ease of use and design flexibility, Wix provides a drag-and-drop interface that’s both intuitive and powerful.

While it may not have all the specialized features of dedicated landing page builders, Wix compensates with its vast template library and design freedom.

It’s particularly suitable for copywriters who want to quickly create visually appealing pages without a steep learning curve.

Pros:

• Extremely user-friendly interface
• Large selection of customizable templates
• No coding skills required
• Integrated SEO tools
• Affordable pricing options

Cons:

• Limited advanced marketing features
• Can be less optimized for pure conversion focus
• Some features require higher-tier plans

Pricing:

Starts at $16/month for the Combo plan, with a free plan available for basic use.

9. HubSpot Landing Pages

Best for: Copywriters integrated into comprehensive inbound marketing strategies

HubSpot’s landing page builder is part of its broader marketing suite, offering a powerful tool for copywriters engaged in holistic inbound marketing campaigns.

The platform stands out for its deep integration with HubSpot’s CRM and marketing automation tools, allowing for highly personalized and data-driven landing pages.

For copywriters working with complex sales funnels and lead nurturing processes, HubSpot provides the means to create landing pages that are not just standalone entities but integral parts of larger marketing ecosystems.

Pros:

• Seamless integration with HubSpot’s CRM and marketing tools
• Advanced personalization options
• Robust analytics and reporting
• A/B testing capabilities
• Smart content features for targeted messaging

Cons:

• Can be expensive for small businesses or individual copywriters
• Requires commitment to the HubSpot ecosystem for full benefits
• Steeper learning curve for utilizing all features

Pricing:

Part of HubSpot’s Marketing Hub, starting at $50/month for the Starter plan.

10. Mailchimp

Best for: Email-focused copywriters expanding into landing pages

Mailchimp, primarily known for its email marketing prowess, has expanded its offerings to include a capable landing page builder.

For copywriters deeply involved in email campaigns who want to create cohesive landing pages, Mailchimp offers a seamless solution.

The platform’s strength lies in its ability to integrate landing pages with email marketing efforts, providing a unified approach to lead generation and nurturing.

While not as feature-rich as dedicated landing page builders, Mailchimp’s offering is more than sufficient for creating effective, conversion-oriented pages.

Pros:

• Tight integration with email marketing campaigns
• User-friendly interface familiar to Mailchimp users
• Decent template selection
• Built-in analytics and reporting
• Affordable pricing, especially if already using Mailchimp for email

Cons:

• Less advanced features compared to specialized landing page tools
• Limited design flexibility
• Best suited for those already in the Mailchimp ecosystem

Pricing:

Free plan available, paid plans start at $11/month for the Essentials plan.

Conclusion:

Remember, the best landing page builder is the one that empowers you to create compelling, conversion-driven pages that resonate with your target audience.

Why not take advantage of the free trials offered by many of these platforms and see which one feels right for you?

Your perfect landing page builder – and higher conversion rates – await!