In this article, we’ll walk you through 10 of the best content planning tools for marketers in 2025, each with its own strengths, pricing, and ideal use case.
Top 10 Content Planning Tools Marketers Should Try
1. Trello
Best for: Visual content calendar management and team collaboration.
Trello uses a Kanban board-style interface that’s perfect for visual planners. It’s easy to set up, highly customizable, and ideal for marketers who want to track content across multiple stages of production.
The drag-and-drop functionality, coupled with power-ups (integrations), makes Trello a go-to for editorial workflows.
Pros:
- Intuitive user interface
- Real-time collaboration
- Mobile-friendly
- Integration with tools like Google Drive & Slack
- Templates for editorial calendars
Cons:
- Limited reporting features
- Can get cluttered with many cards
- Basic features in the free plan
Pricing:
Free plan available. Paid plans start at $5/user/month.
2. Notion
Best for: All-in-one workspace for individual marketers and small teams.
Notion is a flexible tool that combines note-taking, databases, and calendars. Content teams use it to build custom editorial calendars, manage briefs, and store strategy documents, all in one place.
Its block-based system allows for deep customization without a steep learning curve.
Pros:
- Extremely customizable
- Clean interface
- Collaborative editing
- Templates available for content planning
- Good for documentation
Cons:
- Slight learning curve for beginners
- Limited offline access
- Calendar view could be better
Pricing:
Free for individuals. Team plans start at $8/user/month.
3. CoSchedule
Best for: Centralizing marketing content, calendars, and publishing.
CoSchedule is a dedicated marketing project management tool built with content marketers in mind. It allows teams to plan, publish, and promote content from a single dashboard.
Its unique ReQueue feature lets you recycle top-performing content automatically.
Pros:
- Unified marketing calendar
- Social media integration
- Built-in task assignments
- Performance analytics
- ReQueue automation feature
Cons:
- Premium pricing
- Overkill for solo users
- No free plan
Pricing:
Plans start at $29/month. 14-day free trial available.
4. Asana
Best for: Workflow automation and detailed task tracking.
Asana helps marketers manage content creation from brainstorming to publishing. It supports multiple views like lists, boards, calendars and integrates with over 200 tools.
Teams can create templates for blog posts, campaigns, and track deadlines efficiently.
Pros:
- Great task management
- Visual dashboards
- Flexible workflows
- Automation rules
- Integration with Slack, Google Drive, etc.
Cons:
- Some features behind paywall
- Can feel overwhelming at first
- No native time tracking
Pricing:
Free plan available. Premium starts at $10.99/user/month.
5. Airtable
Best for: Customizable content databases with spreadsheet functionality.
Airtable is where spreadsheets meet project management. It offers customizable tables to track ideas, publishing schedules, content briefs, and social media posts.
With views like Kanban, calendar, and gallery, it’s a favorite among marketers who want flexibility.
Pros:
- Extremely customizable
- Multiple content views
- Easy to filter and sort data
- Good API and automation
- Scalable for larger teams
Cons:
- Slight learning curve
- Advanced features can be complex
- Limited support in free plan
Pricing:
Free version available. Paid plans start at $10/user/month.
6. ClickUp
Best for: Managing content tasks and setting goals in one platform.
ClickUp is a robust project management tool that’s quickly becoming a go-to for marketing teams.
Its content planning features include task lists, calendars, documents, and even time tracking, all designed for maximum team alignment.
Pros:
- Highly customizable dashboards
- Built-in Docs for content drafting
- Goal and OKR tracking
- Time tracking tools
- Competitive pricing
Cons:
- Feature-rich UI can feel crowded
- Learning curve for new users
- Occasional speed issues
Pricing:
Free plan available. Paid plans start at $7/user/month.
7. Monday.com
Best for: Visual project tracking with detailed progress metrics.
Monday.com is known for its colorful interface and dynamic boards. It’s especially useful for content teams that want to track campaign assets and deadlines in one place.
With automation and visual charts, it’s great for data-driven marketers.
Pros:
- Custom workflows
- Detailed analytics
- Color-coded task boards
- Automation tools
- Good customer support
Cons:
- Can get pricey
- Steeper learning curve for some
- UI may be too bright/busy for some users
Pricing:
Plans start at $9/user/month. Free trial available.
8. ContentCal (Now Part of Adobe Express)
Best for: Social content planning and collaboration.
Originally ContentCal, now integrated into Adobe Express, this tool is made for content creators focusing on social media.
It features content scheduling, approval workflows, and team collaboration all from one dashboard. Ideal for visual marketers.
Pros:
- Social calendar interface
- Approval workflows
- Team collaboration
- Easy post previewing
- Integrates with major platforms
Cons:
- Limited outside social planning
- Few advanced analytics
- Integration learning curve with Adobe
Pricing:
Included with Adobe Express. Starts at ₹799/month in India.
9. HubSpot Marketing Hub
Best for: Inbound marketing teams with integrated CRM needs.
HubSpot’s Marketing Hub is more than a content planning tool – it’s a full-blown marketing suite.
But its content calendar, blog drafting tools, and SEO recommendations make it great for strategy-focused teams.
Pros:
- All-in-one marketing suite
- Built-in blog editor
- SEO optimization suggestions
- Calendar and task views
- Excellent documentation and support
Cons:
- Expensive for small businesses
- Requires onboarding
- Complex for simple needs
Pricing:
Starts at $45/month. Free tools available with limited features.
10. GatherContent
Best for: Agencies and enterprises managing structured content workflows.
GatherContent is a specialized content operations platform. It helps marketing teams plan, produce, and deliver content efficiently, especially at scale.
With features like content templates, approval workflows, and structured documentation, it’s built for serious operations.
Pros:
- Structured content workflows
- Rich formatting in content editor
- Approval and revision tracking
- Clear role assignment
- Good for compliance-heavy industries
Cons:
- Pricey for smaller teams
- Learning curve
- Limited integrations
Pricing:
Plans start at $99/month. Free trial available.
Conclusion
Choosing the right content planning tool can save you hours of manual tracking, reduce stress, and increase your content team’s output. From visual planners like Trello to comprehensive suites like HubSpot, there’s a tool here for every marketer’s workflow and budget.
Ready to take your content planning to the next level?
Explore these tools, test a few, and pick the one that aligns with your goals. Don’t forget to share this article, leave a comment, or subscribe for more marketing insights.
