Instagram is a popular social media platform that has become a go-to for businesses and influencers looking to grow their brand and reach a wider audience.
In 2024, there will be new trends and strategies that can help boost your engagement and grow your following.
In this article, we’ll explore some of the top Instagram post types you must try in 2024 to take your Instagram game to the next level.
1. Carousel Posts
Image Source: 8 Ways to Use Instagram Carousel Posts in Your Marketing : Social Media Examiner
Carousel posts are a great way to showcase multiple images or videos in one post.
You can use this feature to tell a story, share a tutorial, or showcase different angles of a product.
Carousel posts can also help increase engagement, as users are more likely to swipe through multiple images or videos.
2. Reels
Reels on Instagram are short-form, vertical video content typically lasting up to 60 seconds (though longer options are available).
They’re designed to be entertaining, engaging, and easily shareable. Here are some key features of Instagram Reels:
- Video length: Usually 15-60 seconds, with options for longer videos
- Creation tools: Built-in editing features like music, effects, text, and filters
- Discoverability: Shown in the Reels tab, Explore page, and main feed
- Music library: Access to a vast collection of songs and audio clips
- Remixing: Users can create content using audio from others’ Reels
- Engagement: Viewers can like, comment, share, and save Reels
Reels are Instagram’s answer to competing short-form video platforms like TikTok. They’re used by individuals, influencers, and businesses to create entertaining content, showcase products, or share quick tips and tutorials.
They are a great way to showcase your creativity and personality.
You can use reels to share:
- Behind-the-scenes content
- Showcase your products, or
- Create entertaining content that resonates with your audience.
Reels have been growing in popularity, and they are a great way to boost your engagement and reach a wider audience.
3. User-Generated Content (UGC)
User-generated content is content that is created by your followers or customers. UGC can be a powerful way to build trust and increase engagement.
You can ask your followers to tag your brand in their posts or use a specific hashtag to showcase their content.
You can then feature this content on your Instagram profile or stories, giving your followers a chance to be featured and increasing engagement.
Here is a popular example: Starbucks conducted a #RedCupContest campaign that encouraged its customers to post a picture holding the popular Red Cup from Starbucks.
Over 40000 people participated in this contest and there were 5 grand prizes worth over $500. That really was an interesting idea!
4. Story Highlights
Story highlights are a great way to showcase your best Instagram stories.
You can use this feature to organize your content by theme or category, such as “behind-the-scenes,” “product highlights,” or “customer testimonials.”
Story highlights can also help drive engagement, as users are more likely to engage with content that is organized and easy to navigate.
5. Live Videos
Live videos are a great way to connect with your audience in real-time.
You can use live videos to showcase new products, answer questions, or provide behind-the-scenes content.
Live videos can also help increase engagement, as users can ask questions and interact with you in real-time.
In conclusion, there are many Instagram post types you can try in 2024 to boost your engagement and grow your following.
From carousel posts to live videos, there are many creative ways to showcase your brand and connect with your audience.
By incorporating these post types into your Instagram strategy, you can build a strong presence on Instagram and reach a wider audience.
