Regularly posting high-quality content is crucial for building your professional brand and expanding your network.
But let’s face it – manually posting every day is often impractical and time-consuming. That’s where LinkedIn post scheduling tools come to the rescue!
These game-changing platforms allow you to plan, create and schedule your content ahead of time, ensuring a steady stream of engaging posts without daily hassles.Â
According to a recent study by Hootsuite, businesses that schedule their social media content are 50% more likely to increase their engagement rates. Ready to take your LinkedIn strategy to the next level?
In this article, we’ll explore the 5 best LinkedIn post scheduling tools that will revolutionize your content game and help you stand out in the crowded professional networking space.
Best 5 LinkedIn Post Scheduling Tools
1. Hootsuite
Best for: Social media managers handling multiple platforms alongside LinkedIn
Hootsuite is a versatile social media management tool that offers robust LinkedIn post scheduling capabilities. As one of the pioneers in the social media management space, Hootsuite has refined its features to cater to the unique needs of LinkedIn users.
The platform allows you to schedule posts across multiple social networks, including LinkedIn, from a single dashboard. Hootsuite’s content calendar provides a bird’s-eye view of your posting schedule, making it easy to maintain a consistent presence.
Additionally, its analytics features help you track the performance of your LinkedIn posts, allowing you to refine your strategy over time.
Pros
– Intuitive user interface with drag-and-drop functionality
– Ability to manage multiple LinkedIn accounts
– Comprehensive analytics and reporting features
– Integration with other social media platforms
– Collaboration tools for team management
Cons
– Can be overwhelming for users who only need LinkedIn scheduling
– Higher pricing tiers for advanced features
– Learning curve for new users
Pricing
Hootsuite offers a 30-day free trial. Paid plans start at $49/month for the Professional plan, with more advanced options available for larger teams and enterprises.
2. Buffer
Best for: Small businesses and individual professionals looking for a straightforward scheduling solution
Buffer is renowned for its user-friendly interface and streamlined approach to social media management, making it an excellent choice for LinkedIn post scheduling. The platform offers a clean, intuitive dashboard where you can easily plan and schedule your LinkedIn content.
Buffer’s queue system allows you to set up a posting schedule and simply add content to your queue, which will then be published at predetermined times. This feature is particularly useful for maintaining a consistent posting frequency on LinkedIn.
Buffer also provides basic analytics to help you understand the performance of your posts and adjust your strategy accordingly.
Pros
– Simple and intuitive user interface
– Customizable posting schedules
– Mobile app for on-the-go content management
– Integration with content curation tools
– Affordable pricing for small businesses and individuals
Cons
– Limited advanced features compared to some competitors
– Basic analytics in lower-tier plans
– Fewer third-party integrations than some alternatives
Pricing:
Buffer offers a free plan with limited features. Paid plans start at $5/month per social channel, with discounts available for annual subscriptions.
3. Sprout Social
Best for: Large enterprises and agencies requiring advanced scheduling and analytics features
Sprout Social is a comprehensive social media management platform that offers powerful LinkedIn post scheduling capabilities. It stands out with its advanced features, including optimal send time recommendations, which analyze your audience’s behavior to suggest the best times to post on LinkedIn.
Sprout Social also provides robust team collaboration tools, making it ideal for larger organizations with multiple contributors to their LinkedIn strategy.
The platform’s analytics suite is particularly impressive, offering detailed insights into post performance, audience engagement, and competitor analysis.
Pros
– Advanced scheduling features with optimal time suggestions
– Comprehensive analytics and reporting tools
– Strong team collaboration features
– CRM-like features for audience engagement
– Integration with other marketing tools
Cons
– Higher price point compared to simpler tools
– Can be complex for users who only need basic scheduling
– Some features may be overkill for small businesses
Pricing
Sprout Social offers a 30-day free trial. Paid plans start at $89/user/month, with more advanced options available for larger teams and agencies.
4. Later
Best for: Visual content creators and marketers focusing on image-heavy LinkedIn strategies
While Later is primarily known for its Instagram scheduling capabilities, it has expanded to offer robust support for LinkedIn post scheduling.
Later stands out with its visual content planning features, making it an excellent choice for marketers who rely heavily on images and videos in their LinkedIn strategy.
The platform’s visual content calendar allows you to plan and preview your LinkedIn feed, ensuring a cohesive and attractive profile. Later also offers a media library where you can store and organize your visual content, making it easy to reuse assets across multiple posts.
Pros
– Visual content calendar for easy planning
– Media library for organizing and storing visual assets
– User-friendly interface with drag-and-drop functionality
– Basic analytics to track post performance
– Affordable pricing for small businesses and individuals
Cons
– More focused on visual content, which may not suit all LinkedIn strategies
– Limited advanced features compared to some competitors
– Fewer integrations with other marketing tools
Pricing
Later offers a free plan with basic features. Paid plans start at $8/month, with more advanced options available for growing businesses and agencies.
5. MeetEdgar
Best for: Content marketers looking to automate and repurpose their LinkedIn posts
MeetEdgar takes a unique approach to LinkedIn post scheduling by focusing on content recycling and automation. The platform allows you to create a library of evergreen content that can be automatically reshared on your LinkedIn profile according to a set schedule.
This feature is particularly useful for marketers who want to maintain a consistent presence on LinkedIn without constantly creating new content.
MeetEdgar also offers category-based scheduling, allowing you to ensure a good mix of content types in your LinkedIn feed. While it may not offer the advanced analytics of some competitors, its automation features can be a game-changer for busy professionals.
Pros
– Automated content recycling for evergreen posts
– Category-based scheduling for content variety
– A/B testing features to optimize post performance
– Browser extension for easy content addition
– Unique approach to maintaining consistent LinkedIn presence
Cons
– Limited analytics compared to some competitors
– May require more initial setup time to create content categories
– Fewer integrations with other marketing tools
Pricing
MeetEdgar offers a 7-day free trial. After that, plans start at $19/month for individuals, with options available for larger teams.
Conclusion:
Leveraging the right LinkedIn post scheduling tool can dramatically improve your content strategy, saving you time while boosting your professional brand.
Whether you’re a small business owner, a content marketer, or part of a large enterprise, there’s a tool on this list to suit your needs. From Hootsuite’s versatility to MeetEdgar’s unique content recycling approach, each platform offers distinct advantages.
Remember, the key to success on LinkedIn is not just scheduling posts, but creating valuable, engaging content that resonates with your audience. Why not take the next step in optimizing your LinkedIn strategy?
