In the next 12-24 months, we will not see the same SERP page as we see now.
Google is experimenting with its Generative AI Overview quite seriously and we may need to prepare ourselves for some really BIG changes.
Every time Google releases a core update, website rankings and traffic take a toll, a bad toll indeed.
Some of us almost have anxiety attacks when we notice our blogs disappearing or dropping after every updateðŸ«
Now, is that what will happen to your hard-earned featured snippets when Google launches its AI Overview?
The Future of Featured Snippet
The answer is,
Your Featured Snippet is NOT going anywhere! 😃
It will be replaced by an all-new AI Overview
Featured Snippet vs AI Overview: The Difference
Let me make this simple for you:
We know Featured Snippet is one brief, straightforward answer to a user query.
Whereas, the AI Overview will not be just one answer, instead it will have 2-3 relevant answers from multiple sources.
This means, you’ll still have all the chances to make it to that exclusive AI SERP view.
Now, More good news 😃
What about Ads? Where will they go?
Fortunately, this overview will not affect your Ads. It will appear alongside your Ad and you can run your campaigns like you always have.
Ultimately, be it AI or not AI, your content will top the SERP and reach your target audience if it is truly valuable.
So, stop worrying and just keep creating some amazingly valuable content. Cheers! ðŸ»
