Editor’s Note
Yugendhira, is a passionate content creator, Founder of Le Ascensor Studio, and a whole-package of skills in one human body.
When asked about Content Marketing to him,
In 192 words, Yugendhira shares:
- His night-owl routine for creating content
- Why taking risk is important
- The power of Content Marketing
- Understanding people’s pulse
Please enjoy reading Yugendhira’s take on Content Marketing in his own words

Thank you, Yugendhira!
Let’s get started!
“What’s your work routine like?“
My work routine is based on the clients actually. I work the whole night and go to sleep in the morning.
Sometimes, I have client meetings in daytime. I attend them and work all night.
“If you could go back in time and advice yourself when you first began this job, what would you say to yourself?”
Whatever happens, you have to risk it with confidence because I failed to take a risk, you have to take a full swing of risk and relax later. Be an extrovert don’t behave like an introvert.
“What do you believe is the deeper purpose of content marketing/ digital marketing beyond driving sales?”
Actually, we’re (Le Ascensor Studio) specialised in content marketing, and I believe content is everything. Content marketing is an effective way to create brand awareness and personal branding for people. It takes people with dreams to the next stage of their life & business.
Content marketing is a great tool for brands or people to achieve global reach. No other form of marketing has this power to help people reach heights these days, because content is everywhere and people are consuming content more than any of the early decades.
“Your piece of advice for the people interested in your profession”
Go and speak to people. Only then, you will understand the difference of opinion in each person’s mindset. This is what exactly you need to run your projects or campaigns for your clients.
| Got 5 minutes? Give us a quick micro-interview! |


