Editor’s Note
We asked H Tittu Raja Stephenson to share his views on Content Marketing.
We were amazed at the intensity of his understanding on the subject matter and his philosophical approach to running successful campaigns.
Glad to have someone who has perfect clarity over what he does every day.
Tittu Raja is a Digital Ad Specialist with over 12 years of experience in digital marketing.
He collaborates with businesses of all sizes, helping them achieve and surpass their marketing goals.
Throughout his career, Tittu Raja has led impactful initiatives across various channels, including PPC, social media advertising, and display campaigns.
As a certified Google Ads expert, he is dedicated to staying at the forefront of industry trends and technologies, ensuring that his strategies remain innovative and effective.
When asked about Content Marketing to him,
In just 154 words, Tittu Raja shares:
- His work routine as an Ads Specialist
- Focusing on the basics
- The deeper purpose of content marketing
- Learning by doing
Please enjoy reading Tittu’s take on Content Marketing in his own words
Thank you, Tittu Raja!
Let’s get started!
“What’s your work routine like?“
I check the performance metrics of all active campaigns, Monitor budget spend and pacing to ensure campaigns are within budget limits, Adjust bids and targeting settings to improve ad performance.
“If you could go back in time and advice yourself when you first began this job, what would you say to yourself?”
Strengthen the basics, as a solid foundation will take you a long way.
Digital marketing is a rapidly evolving field, so it’s essential to master the fundamentals.
Stay committed to continuous learning and adaptability. Keep yourself updated with the latest trends, tools, and best practices to stay ahead of the curve.
“What do you believe is the deeper purpose of content marketing/ digital marketing beyond driving sales?”
Beyond driving sales, the deeper purpose of content marketing and digital marketing is to build and nurture relationships with your audience throughout all stages of the marketing funnel
“Your piece of advice for the people interested in your profession”
1. Strengthen Your Foundations
2. Work on real projects, either through internships, freelance work, or personal projects. The more you practice, the more proficient you’ll become.
3. Above all, logical thinking is critical in digital marketing. Make sure your learning includes developing logical thinking skills.
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