Micro-interview: Krishi Shivasangaran, Digital Marketing Team Lead

Editor’s Note

“SEO results take time. Don’t expect immediate results. Be patient & consistent with your efforts.” This is a reflection of intelligence and experience as a Digital Marketer, and this is how we’d like to introduce Krishi Shivasangaran to you!

Krishi makes it a priority to put in all her efforts and sincerity in every task she takes up and that’s how we know her for over years! In her own words, Krishi shares her take on Content Marketing in this Micro-interview. 

In 246 words, Krishi shares:

• Her daily routine as a Digital Marketer
• Documenting works 
• Building trust 

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Thank you, Krishi!

Let’s get started!

What’s your work routine like?

1. Checking Website Performance (Loading Issue, Form Submission), Traffic & Keywords Position

2. Leads Quality Checking & Conversion Rates (SQL)

3. Analyzing On Page Content & Optimizing if needed (Title, Meta & Inner Content)

4. Link Building (Guest Blog, Link Outreach, Web 2.0, Forums, Infographic, Video Promotion & More

5. Competitor Analysis (Backlinks, Content) by using Tool

6. Site Audit (Broken Link, Image ALT, Spam Link & More)

7. Stay updated with Recent SEO Trends

“If you could go back in time and advice yourself when you first began this job, what would you say to yourself?”

Document every work & Keep learning. Keep a detailed record of strategies, plans, actions and all results (whether it is a positive or negative) 

What do you believe is the deeper purpose of content marketing/ digital marketing beyond driving sales?

I believe it is about building trust with the audience by providing valuable content about our product & showcasing the unique selling points when compared to all brands. (We need to connect audience with our Brand) like Customer Stories

“Your piece of advice for the people interested in your profession”

Digital Marketing is a dynamic field with a lot of algorithm updates. So my advice is to adopt continuous learning. It is easy to update ourselves by following popular SEO Blogs & Community, LinkedIn SEO Experts, SEO Webinars.