Editor’s Note
“Be confident in whatever you do. If you know it’s right, pursue it, and the positive outcomes will help you grow.†In her own words, we’d like to introduce Bhagyashri Kambale, an expert in Content Writing.
While balancing lead generation and content writing, Bhagyashri shares with us about what it is like to be a Content Writer.Â
In 288 words, Bhagyashri shares:
- Her daily routine as a writer
- The importance of a writer rate card
- Connecting with the product
Thank you, Bhagyashri!
Let’s get started!
What’s your work routine like?
“My routine work includes creating social media and marketing content, developing content strategies and quarterly calendars, and promoting our services on B2B platforms.
I also supervise and approve all creative content, handle in-house content requirements, and collaborate with business unit heads to design pitch decks.“
If you could go back in time and advice yourself when you first began this job, what would you say to yourself?
Starting as a content writer with no experience but a flair for writing that, my journey was both interesting and challenging.
Although I began as a fresher, my natural writing ability, combined with research and online tips, helped me refine my skills.
If I could go back in time, I would advise myself to create a clear and fair rate card for my writing services to ensure I earned a fair wage from the beginning, rather than undervaluing my work as many writers do early in their careers.
What do you believe is the deeper purpose of content marketing/ digital marketing beyond driving sales?
I believe content marketing is about gradually creating awareness and leads, not generating instant results.
The goal is to build a good impression, ensure reliability, and stay in the minds of our target audience.
The ultimate aim is to be remembered whenever they need a product or service like ours.
Your piece of advice for the people interested in your profession
For professionals entering marketing or writing, I advise first truly connecting with the product or service.
Knowing all aspects of what you’re marketing helps you understand the target audience, their pain points, and the best strategies.
Stay aware of the latest trends and have a deep understanding of your target market.
| Got 5 minutes? Give us a quick micro-interview! |
