I know!
You are rooting for the best ways to take your B2B website’s traffic to newer heights. And I’m here with some amazing recommendations today.
In this article, I will walk you through the top 10 B2B content writing tools that can transform your content creation process in 2024.
What to Look for in B2B Content Writing Tools
Before diving into our list, it’s essential to understand the key features that make a content writing tool truly valuable for B2B marketers:
- Collaboration features
- User-friendly interface
- Integration capabilities
- Content optimization
- Analytics and reporting
With these criteria in mind, let’s explore the top B2B content writing tools for 2024.
Top B2B Content Writing Tools for 2024
1. Jasper AI
Best For: Content marketers looking to scale their content production efficiently
Jasper AI is an AI-powered writing assistant that helps create high-quality content quickly.
It uses advanced machine learning algorithms to generate human-like text based on input prompts, making it an excellent tool for overcoming writer’s block and speeding up the content creation process.
Key Features:
- AI-powered content generation
- Templates for various content types
- SEO optimization
- Plagiarism checker
- Multi-language support
Pros:
- Saves time on content creation
- Helps generate fresh ideas
- Integrates with other popular tools
Cons:
- Requires human editing for best results
- Learning curve for optimal use
- Can be expensive for small teams
Pricing: Starts at $49/month for individuals, with custom pricing for teams
2. Grammarly Business
Best For: B2B teams looking to maintain high writing standards across all content
Grammarly Business is a comprehensive writing assistant that goes beyond basic spell-checking.
It offers advanced grammar, style, and tone suggestions, making it an indispensable tool for ensuring high-quality, error-free content across your organization.
Key Features:
- Real-time writing suggestions
- Style and tone adjustments
- Team collaboration features
- Analytics dashboard
- Brand tones and style guide implementation
Pros:
- Improves overall writing quality
- Ensures consistency across team members
- Integrates with various platforms
Cons:
- May occasionally provide irrelevant suggestions
- Subscription can be costly for large teams
- Limited customization for industry-specific terminology
Pricing: Custom pricing based on team size, starting around $15 per member per month
3. Ahrefs
Best For: B2B marketers focused on SEO-driven content strategies
While primarily known as an SEO tool, Ahrefs is invaluable for B2B content writers.
It provides in-depth keyword research, content gap analysis, and competitor insights that can significantly improve your content strategy and SEO performance.
Key Features:
- Comprehensive keyword research
- Content gap analysis
- Backlink analysis
- Site audit tools
- Rank tracking
Pros:
- Provides data-driven insights for content creation
- Helps identify high-potential topics
- Offers competitive analysis
Cons:
- Steep learning curve
- Can be overwhelming with its wealth of data
- Relatively high cost for small businesses
Pricing: Plans start at $99/month, with a 7-day trial for $7
4. Semrush Writing Assistant
Best For: B2B writers who want to create SEO-optimized content efficiently
Semrush’s Writing Assistant is a powerful tool that combines SEO insights with real-time writing suggestions.
It helps ensure your content is not only well-written but also optimized for search engines and your target audience.
Key Features:
- SEO writing recommendations
- Readability analysis
- Tone of voice adjustments
- Plagiarism checker
- Integration with Google Docs and WordPress
Pros:
- Combines writing and SEO optimization
- Provides actionable recommendations
- Easy to use within familiar writing environments
Cons:
- Requires a Semrush subscription
- Limited standalone functionality
- May not be as comprehensive as dedicated writing tools
Pricing: Included with Semrush plans, starting at $119.95/month
5. Frase
Best For: B2B content strategists and writers focused on creating SEO-optimized, comprehensive content
Frase is an AI-powered content optimization tool that helps writers create more relevant and comprehensive content.
It analyzes top-ranking content for your target keywords and provides suggestions to improve your content’s competitiveness.
Key Features:
- AI-powered content briefs
- SERP analysis
- Content optimization suggestions
- Question research
- Integration with popular writing tools
Pros:
- Streamlines content research process
- Helps create more comprehensive content
- Improves content’s chances of ranking
Cons:
- Can be overwhelming with suggestions
- Requires careful interpretation of AI recommendations
- Limited focus on writing quality compared to SEO
Pricing: Plans start at $44.99/month, with a 5-day trial for $1
6. Clearscope
Best For: B2B content teams focused on creating highly competitive, SEO-driven content
Clearscope is a content optimization platform that uses AI to help writers create SEO-friendly content.
It analyzes top-ranking pages for your target keywords and provides real-time recommendations to improve your content’s relevance and comprehensiveness.
Key Features:
- Content grading based on relevance
- Keyword suggestions and frequency guidance
- Readability analysis
- Competitor content comparison
- Integration with Google Docs and WordPress
Pros:
- Helps create highly relevant, SEO-optimized content
- Easy-to-understand content scores
- Improves content quality and search rankings
Cons:
- Can be expensive for smaller teams
- Focuses primarily on SEO, less on overall writing quality
- May lead to over-optimization if not used judiciously
Pricing: Plans start at $170/month
7. Hemingway Editor
Best For: B2B writers looking to improve the clarity and conciseness of their content
The Hemingway Editor is a simple yet powerful tool that helps writers create clear, concise, and readable content.
It highlights complex sentences, passive voice, and other issues that might make your writing less effective.
Key Features:
- Readability scoring
- Sentence structure analysis
- Passive voice detection
- Adverb highlighting
- Word count and reading time estimates
Pros:
- Improves clarity and readability of content
- Free browser-based version available
- Simple and intuitive interface
Cons:
- Limited features compared to more comprehensive tools
- No integration with other platforms
- Doesn’t offer SEO or topic-specific insights
Pricing: Free browser version; desktop app available for a one-time fee of $19.99
8. Trello
Best For: B2B content teams looking to streamline their content planning and production process
While not strictly a writing tool, Trello is an excellent project management platform that can significantly enhance your content workflow.
It allows you to organize your content calendar, track progress, and collaborate with team members efficiently.
Key Features:
- Customizable boards and cards
- Task assignment and due dates
- File attachments and comments
- Integration with other tools
- Mobile app for on-the-go management
Pros:
- Visualizes content pipeline and workflow
- Enhances team collaboration
- Flexible and adaptable to various processes
Cons:
- Requires initial setup and team adoption
- Can become cluttered if not managed properly
- Limited reporting features in the free version
Pricing: Free plan available; Business Class plan starts at $10 per user per month
9. BuzzSumo
Best For: B2B content strategists and marketers looking to create highly shareable, trending content
BuzzSumo is a content research and ideation tool that helps B2B writers understand what content performs well in their industry.
It provides insights into trending topics, popular content formats, and influential authors in your niche.
Key Features:
- Content performance analysis
- Trending topic identification
- Influencer discovery
- Competitor content tracking
- Backlink analysis
Pros:
- Helps generate data-driven content ideas
- Provides valuable competitive insights
- Useful for both content creation and promotion
Cons:
- Can be expensive for small teams
- Requires regular use to justify the cost
- Some features may be overkill for basic needs
Pricing: Plans start at $99/month, with a free limited version available
10. Notion
Best For: B2B content teams looking for a centralized platform to manage their entire content creation process
Notion is a versatile all-in-one workspace that can be customized to fit various content writing workflows.
It combines note-taking, project management, and collaboration features, making it an excellent tool for organizing research, drafting content, and managing the entire content creation process.
Key Features:
- Customizable workspaces and databases
- Rich text editor with markdown support
- Task management and project tracking
- Collaborative editing and commenting
- Integration with other tools
Pros:
- Highly flexible and adaptable to different workflows
- Combines multiple tool functionalities in one platform
- Excellent for both individual and team use
Cons:
- Steep learning curve due to its versatility
- Can be overwhelming with too many options
- Requires careful organization to maintain efficiency
Pricing: Free plan available; Team plan starts at $8 per user per month
How to Integrate B2B Content Writing Tools into Your Workflow
- Assess your current workflow and identify pain points
- Choose tools that address your specific needs
- Start with one or two tools and gradually expand
- Provide training to team members on tool usage
- Regularly review and optimize your tool stack
Quick Tips To Use B2B Content Writing Tools The Right Way
- Use templates and snippets for repetitive tasks
- Leverage AI-generated content as a starting point, not a final product
- Implement style guides and brand voice settings across tools
- Regularly analyze tool performance and ROI
- Stay updated on new features and updates
Conclusion
Ahem, we are at the end of this list and I appreciate you coming all way long until here. Now, which of these B2B content writing tools have you tried?
Share your experiences in the comments below or sign up for free trials to find the perfect fit for your team.
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