Author name: The Content Writing Craft

A content style guide acts as a roadmap for writers, ensuring that all content follows a set of consistent rules.

Marketing automation involves using software to automate repetitive marketing tasks such as email campaigns, social media posting, and ad management.

Content analytics refers to the process of collecting, analyzing, and interpreting data from various digital platforms to measure the effectiveness

Crisis communication refers to the process of addressing and managing unexpected events that could harm an organization’s reputation, operations, or