What is Schema Markup?

Schema Markup, otherwise known as structured data is the semantic codes or language that search engines use to categorize, read and understand your web pages.

Why Should You Use Schema Markup?

• Schema markup makes your content search engine friendly
• Increases the relevancy of your content to be delivered to users as a reliable search result
• Displays the structured data as rich search results on SERP
• Gives users a clue of what they are about to see in a URL. For example, displays reviews events or offers. This reduces bounce rate, since users are already guided whether or not the webpage has the data they are looking for.
• Helps search engines index your content faster.

Types of Schema Markup

If you’re looking to improve your SEO game, then schema markup is something you need to know about. Schema markup is a powerful tool that helps search engines understand the content on your website, which can lead to better rankings and more traffic.

So, what are the types of schema markup you need to know about? Let’s dive in!

• Article Schema Markup: First up, we have article schema markup. This type of markup is perfect for describing any written content on your website, like blog posts, news articles, or even product descriptions. With article schema markup, you can provide search engines with important information like the author, publication date, and headline.
• Product schema markup: If you’re running an e-commerce website, this is the type of schema markup you need to know about. Product schema markup allows you to provide search engines with detailed information about your products, like the name, price, availability, and reviews.
• Local business schema markup :This is another important type of schema markup to know about. This markup is designed to help local businesses like restaurants or stores get found online. With local business schema markup, you can provide search engines with information like your business name, address, phone number, and opening hours.
• Recipe schema markup: If you’re running a cooking website, this schema is a must-have. This type of markup allows you to provide search engines with all the details about your recipes, like the ingredients, cooking time, and nutritional information.
• Event schema markup: This schema is perfect for anyone running an event, like a conference or concert. With event schema markup, you can provide search engines with information like the event name, date, location, and ticket price.
• Video schema markup: If you’re publishing video content on your website, video schema markup can help you get more traffic from search engines. With video schema markup, you can provide search engines with important information about your videos, like the title, description, duration, and thumbnail.

There you have it, folks! Those are the types of schema markup you need to know about if you want to improve your SEO game. Thanks for tuning in, and as always, keep hustling!