Copywriting is an act of creating text or copy for marketing and advertising. It includes brainstorming concepts and delivering them to audience in the form of written text.

Types of Copywriting

• Website copy
• Info graphics
• Traditional print media
• Product descriptions
• Sales collateral

Other forms of Writing

Blog Writing

• Articles
• Blog posts
• Interviews
• Research

Brand Journalism

• Brand stories
• Interviews
• Customer stories
• Press releases
• Internal communications
• Boilerplates
• Company bios

Ghostwriting

• Articles
• Ebooks
• White papers
• Thought leadership
• Off-page content
• Website copy

Technical Writing

• How-tos
• Guides
• FAQs
• Instructions
• Manuals
• UX (user experience) messaging

Social Media Writing

• Social media posts
• Quizzes
• Interactive content
• Platform-specific content
• PR outreach

Email Writing

• Newsletters
• Drip campaigns
• Transactional emails
• Sales nurture
• Customer nurture

Script Writing

• Video scripts
• Explainer video scripts
• Podcast scripts
• Radio/audio advertising
• Motion graphics scripts
• Chatbots

Long-form content writing

• Ebooks
• Data studies
• White papers
• Case studies
• Pillar blog posts

Ad and promo writing

• Advertising copy
• Direct mail copy
• Landing pages
• Promo blurbs onsite
• Product descriptions
• Sales collateral